Counselling Clients
Established and developed start-up and reached breakeven in 1 year with 55 employees
● Grew business from 25 to 2K clients and got into 10 TOP Google search in Moscow and Saint-Petersburg
● Built holistic strategy & positioning of the school as The First Online English School that focuses on
personalized approach to learning language through providing customized curriculum o Grew Customer LTV in 3 times vs. industry average (2 years vs. 8 months) through tailored service & class worksheets (200 per client)
● Conducted regular consumer preferences analysis and quarterly competitive market research to adjust
advertising tactic to reach new consumer niches, i.e., achieved 50% conversion into sales rate at
launched landing page
● Strategized end-to-end market share growth through the development of authentic marketing campaigns
● Grew School brand awareness and recognition with the creation of extensive Email Marketing (400+ letters)
● Generated 17% of revenue in Year 1 by launching SMM campaigns for 6500+ organic subscribers
● Increased Operation Excellence to decrease costs by 36% and to achieve 10 times faster processing of leads through the launch of user-friendly CRM and automated learning platform
● Invented and automated a 5-step teacher assessment system to speed up the hiring process by 3 times and decreased staff turnover with school standards manual