About
Hi I’m Irina Sukhareva!
I started my career in a family business (high-end sports equipment retail stores, Russian market). Then over 7 years, I managed Operations and Marketing at ed-tech start-up sapsans.com with 50+ employees, serving 2K customers, where I was exposed to different sides of the business: market research, and go-to-market strategy; digital marketing; product launch; operations, customer service, CRM development; In 2018 I got a full scholarship for MBA (Malaysia & USA). Since 2020 I have been consulting SMEs. My latest local experience was a project at the Supreme Committee for FIFA 2022, where I was in the role of Deputy Head of Venue Communication Center.
MASSACHUSETTS INSTITUTE OF TECHNOLOGY, Sloan School of Management
Boston, US. May 2019
Global Management Program
ASIA SCHOOL OF BUSINESS in collaboration with MIT Sloan Management
Kuala Lumpur, MY. Aug 2018 - April 2020
Master of Business Administration (MBA)
Testimonials
Nataliya Litskevich , IT and Administartive Director at Procter & Gamble
I had a chance to work with Irina on a market research project for Samsung Malaysia. Irina showed herself as a great team player who possess excellent communication and emotional intelligence skills. She was the one who demonstrated executional leadership both in times of interviewing customers as well as while discussing high level problems with Samsung Malaysia top managers. Irina was able to apply her extended experience in market research for the business niche definition while addressing one of the most challenging issues of Samsung Malaysia. Irina always looks at problems out of the box. She is achiever, problem solver and great people manager. I would be happy to work with her again
Amelia Crespo , Manager at LEGO Education
I had the pleasure of working with Irina on an Operations and Digital Transformation project for AirAsia at the company's HQ in Kuala Lumpur. Irina approached the project with confidence and know-how, despite the industry (Aviation) being new to her and the project being highly technical in nature. Irina was an effective team player who addressed challenges with tenacity and exercised honest and direct communication to the benefit of the team. I would highly recommend Irina for her adaptability and her keen eye for problem-solving, as well as for her expertise in Digital Marketing and Market Research.
Diana Wu David , Former NY Times Executive, TEDx Speaker, Best seller Amazon Author
Huge shout out to Irina Sukhareva who is just wrapping out her project at Future Proof Lab, where her focus was on brand awareness across digital channels <...>
Features
Measured Efficiency
I believe that profitability, efficiency, and usefulness are the key metrics of any business
perpetual growth
Every business should look forward to getting ready for the challenges of the future and have a competitive advantage
Holistic integrity
I stand for integrity in my work, respectful and empathetic attitude to people I work for and with